How to Reenergize Your Brand with Five Low Cost Ideas

Just in case you want a brief synopsis in writing.
1. Form an internal team to look at sustainability issues.

Social – look at training/education, contributions to organizations, volunteer hours and social events — how much time or money was spent?
Eco – look at waste elimination or recycling, energy use and safety.
Economic –  how [...]

Shameless Green Marketing

I had the pleasure today of attending a breakfast meeting with various interesting speakers one of which was a marketing/brand manager from Dial. A side conversation with him had me thinking about the ongoing ”green”marketing conversation.
I asked a question about “green” product attributes and he mentioned that many of their products have been green for quite some time but that they choose not to [...]

15 Facts About the Paper Industry, Global Warming and the Environment – thedailygreen.com

Interesting paper facts. It should give you pause in deciding to print collateral materials, is it really necessary or at the very least can we print fewer or achieve the same net result through a different medium or vehicle.
15 Facts About the Paper Industry, Global Warming and the Environment – thedailygreen.com
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50 Ideas on Using Twitter for Business

50 Ideas on Using Twitter for Business
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This is a great presentation on branding.