The Seven Deadly Sins of Marketing

I came across these “sins” at Brand Week from Gareth Kay, Modernista and Mark Lewis, DDB San Francisco from an account planning conference in San Diego. Number #4 is particularly apropos for all those companies trying to jump on the “green” wagon without anything to back it up.

Living by the old assumptions, especially focusing on specific brand definitions instead [...]

Should you be concerned by brand sluts?

In an increasingly product-centric market it is important to understand that consumer behavior is shifting away from brand loyalty. The web’s extreme flexibility and access to instant information has created a market place that allows consumers to be “seduced by the newness of the new”.  The brand sluts are making decisions based on “what’s in it for [...]

Honing Your Digital Presence

We often make mention to clients and prospects alike about the importance of getting to the heart of your brand, the brand promise, to effectively make connections with audiences. In this new world of mass collaboration based on openness, peering, sharing, and acting globally it is imperative that you understand your brand and where its headed. [...]