When discussing sustainability I always try to talk about the true intentions of the movement in addressing economic, social and environmental concerns. Environmental issues seemed to have upstaged the big picture for the moment but a huge opportunity is being missed if you aren’t building the momentum through your employees. That’s why when assisting clients through the process of building sustainability practices into their brand one of our first missions is too create an employee program that helps drive the company vision and helps create a consistent and passionate conversation for sustainability. Without this solid foundation in place the purpose of subsequent actions/programs implementing sustainability by management or executives may just get lost in translation. Poorly informed employees can often times compromise a company’s competitive advantage or good standing in the community.
John Friedman echoes my thoughts on employee engagement and offers five additional key benefits to sustainability in business in this article “The Six Business Benefits of Sustainability.”
Filed under: Sustainability | Tagged: stakeholders, Sustainability
